What Strategies Do Tobacco Companies Use To Increase Sales?

Regardless of the regulation, tobacco companies have found creative ways to promote their product. These strategies include social media influencers, coupons, and images of smoking in movies. In addition, they can avoid the prohibition on sponsorship of events by hosting adult-only lounges. To counteract these regulations, tobacco companies have mixed point-of-sale marketing and experiential marketing by creating “pop-up” retail spaces. While free samples of cigarettes are no longer legal, a list of tobacco companies in UAE can still use glamor and imagery to promote their products. Marketing tactics: The tobacco industry has…

Read More